Case Study 03

Botaniques global Brand Campaign

Conceptualization

Strategy

Art Direction

Copywriting

Creative Execution

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Copywriting & Editing:
Erin Moll

GLOBAL PRODUCT LAUNCH FOR ARBONNE Botaniques® Concentrated Shower gel, their first sustainability-minded product offering, using less water, less plastic, and completely recyclable. The campaign CREATIVE DIRECTION focused on the small size of the bottle that packs a punch — the concentrated gel yields the same amount of showers as the competitor's much bigger bottle — proving that less really is more.