OneHope Wine
Re-imagined
Execution
The homepage leaned heavily on lifestyle imagery and storytelling but did not effectively guide visitors toward clear next steps. Calls-to-action were inconsistent and visually muted, product discovery lacked urgency or pricing transparency, and Wine Club benefits were presented in a carousel that buried key value props. Although the brand’s social impact ($9.5M+ donated) was powerful, it wasn’t directly connected to customer action. The central challenge was transforming the homepage into a high-converting experience without losing the emotional storytelling that defines ONEHOPE.
The Result
The homepage leaned heavily on lifestyle imagery and storytelling but did not effectively guide visitors toward clear next steps. Calls-to-action were inconsistent and visually muted, product discovery lacked urgency or pricing transparency, and Wine Club benefits were presented in a carousel that buried key value props. Although the brand’s social impact ($9.5M+ donated) was powerful, it wasn’t directly connected to customer action. The central challenge was transforming the homepage into a high-converting experience without losing the emotional storytelling that defines ONEHOPE.
The homepage leaned heavily on lifestyle imagery and storytelling but did not effectively guide visitors toward clear next steps. Calls-to-action were inconsistent and visually muted, product discovery lacked urgency or pricing transparency, and Wine Club benefits were presented in a carousel that buried key value props. Although the brand’s social impact ($9.5M+ donated) was powerful, it wasn’t directly connected to customer action. The central challenge was transforming the homepage into a high-converting experience without losing the emotional storytelling that defines ONEHOPE.